ABOUT


Based in Los Angeles, Linda Graveline has 20  years of combined experience in project management, organizing, design, art, coaching and healing. As her career path flowed from one industry to another,  she’s demonstrated her natural ability to hone new skills, adapt to different industries and work with many types of people.  She’s creative, artistically and solution-wise, yet she’s organized and detail-oriented.  Bring her a problem, project or idea and be ready to get some inspiring solutions.

Recent clients include Opportunity Green, C4 Music Lab, BettershelterEcoDetail and Upward Bound House.

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In 1993, she got her BA in business at a fashion college in Chicago and went to NYC to work at a top fashion company, AEFFE, representing designers like Gaultier, Ferretti, Moschino and Ozbek.  There she managed special events including Ozbek’s fragrance launch, Gaultier’s Toys for Tots party and the 6-floor opening party for the new AEFFE showroom.  She assigned seating for the designers’ fashion shows, managed press archives and outdoor advertising, and worked with fashion stylists, editors and celebrities.

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In 1997, Linda discovered her talent for production design and props and spent the next three years freelancing in the film industry.  Many of these films won multiple awards and two went to the Cannes Film Festival. She enjoyed reading a script, visualizing what the characters’ environments would look like and designing the sets.  This is what sparked her interest in Interior Design and her move to Los Angeles.  Filmography available at linda@lindagraveline.com.

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In 2000, Linda saved up by working for the infamous Harry Macklowe and moved to L.A. in 2001.  For the first five years, she managed Executive Education programs for USC, including an MBA-based program that took her to Japan several times.  While living in the Brewery Art Colony she began to experiment with making art installations which have been shown in various art shows and museums.  Click on the images to see more of Linda’s art.

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While at USC, she took a side project – assisting the authors of the 2008 best-selling business book “The Three Laws of Performance” and took several courses at Landmark Education with a focus on communication and coaching.

At Landmark, Linda took a giant leap forward in regard to understanding herself, others and life.  The skills she acquired provided her with the ability to positively shift people’s lives through her coaching, and do it with ease and grace.  She was trained in team management and leadership.  One of her favorite results was in August 2009 – her friend’s mother was in a car accident and couldn’t work, so Linda created a fundraising event that raised over $7,500 to make her financially comfortable while she recovered.

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Linda then managed orders, production, accounts receivable and promotion for Really Fake Digital, a design and printing company.  Projects included backdrops for the TV / film industry, signage of all kinds, custom rolling window shades, and custom drapery and wall murals for clients like Andre Balazs’ Standard and Mondrian hotels.


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Linda has supported the Opportunity Green Conference from day one.   As the Creative Director, she worked closely with Gensler principal Irwin Miller and a hand-picked team of designers to curate the overall look and feel of the conference including lounges that look like mini film sets, art installations and program booklet design.

Her work with OG includes designing a dress for the 2009 emcee, art directing the program booklets, copy editing, designing signage and maps, leading various art teams, sourcing potential sponsors and bringing on  artists like Stuart Sperling, Marcos Lutyens and Clare Graham.

2 responses

18 08 2010
Anat Erez Fellner

Dear Linda,

I have been reading through your website and the Opportunity Green web site and I want to be part of it! I’m a packaging designer located in Santa Monica and I would love to be part of the solution, less part of the problem. If you are looking for other creatives to join your team (I don’t mind volunteering my time) please let me know 🙂

Thanks! And keep up the good work!
Anat

20 04 2011
nowfly

Hi Anat, please contact me at linda@lindagraveline.com to discuss OG11.

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